Desertification is a type of land degradation in which a relatively dry area of land becomes a desert, typically losing its bodies of water as well as vegetation and wildlife. It is caused by a variety of factors, such as through climate change (particularly the current global warming) and through the overexploitation of soil through human activity.
Vivek, being an engineer at heart is obsessed with technology and related products.
He believes in building products that are simple and elegant to use. Being from a B2B segment in the past, he is still learning the ropes and thoughts that go behind making a good and effective B2C product.